A maternal health initiative for pregnant women

Government maternal health initiative

For every mother, a health check-in, with caring support.

Simple guidance and answers in Hindi or English, with your ASHA alerted whenever something needs attention.

See how it works Who can benefit
  • 9months of support, from the first week to delivery
  • answers to every question, in simple words
  • just a regular phone call

Every call keeps your ASHA didi in the loop

A smiling pregnant woman in a pink saree, talking on her phone with one hand on her belly

Why it matters

The right advice, at the right time

Many mothers don't know the warning signs, or which check-ups and tests they need, and often have no one to ask at the right moment. Small gaps like these can become serious risks for mother and child.

  1. Gaps in awareness

    About nutrition, medicines, rest and daily care.

  2. Missed check-ups

    Antenatal visits, tests and vaccines that slip by.

  3. Conditions found late

    Like anaemia, high blood pressure or gestational diabetes.

  4. Avoidable complications

    Warning signs that were noticed too late.

  5. Risk to the baby

    Low birth weight, premature birth and other problems.

How it works

Simple for mothers. Connected to care.

No app, no internet, no smartphone. Just a phone call to the number registered with your health worker.

  1. Your pregnancy is registered

    Your pregnancy is recorded by your health centre or ASHA, along with your mobile number.

  2. Get a call every trimester

    HelloMaaAI calls you at the right time with advice for your stage of pregnancy.

  3. Ask anything you like

    Food, tests, medicines, how you feel: ask in your own words and get clear, simple answers.

  4. Your ASHA is informed

    If a warning sign comes up, your ASHA is alerted so she can follow up with you quickly.

How it helps you

Someone to ask, someone who cares

Each call is a calm, friendly conversation. HelloMaaAI listens, explains, and makes sure the people who look after your health know what you need.

  • Answers your questions

    Safe foods, medicines, tests, sleep, exercise: clear answers in simple words.

  • Supports you like family

    Listens patiently, reassures you, and reminds you that you are not alone.

  • Reports risks to your ASHA

    Warning signs such as bleeding, severe headache or swelling are passed to your ASHA straight away.

  • Keeps your care on track

    Asks about your check-ups, iron tablets and vaccines, records what you say, and reminds you of what's next.

After the call

  • Her questions answered
  • Warning sign shared with her ASHA
  • Next check-up reminder set
  • Iron tablets noted as on track
An illustration of a HelloMaaAI phone call.

ASHA connect

Your ASHA stays in the loop

HelloMaaAI does not replace your health worker. It makes sure she hears about a problem early, so she can reach you before it becomes serious.

Warning signs HelloMaaAI listens for

  • Bleeding or spotting
  • Severe headache or blurred vision
  • Swelling of the face, hands or feet
  • High fever
  • Baby moving less than usual
  • Severe stomach pain
  • Leaking water
  • Fits or fainting

In an emergency, don't wait for a call. Dial 108 or 102 now.

What happens next

  1. 1
    You get advice on the call

    HelloMaaAI tells you what to do now, and when to go to the health centre.

  2. 2
    Your ASHA is alerted

    Your ASHA (and ANM) receive the concern along with your pregnancy week.

  3. 3
    She follows up

    She calls or visits, and helps you reach the right facility.

  4. 4
    HelloMaaAI checks in again

    On the next call it asks how you are and whether you got care.

Your pregnancy journey

Guidance for every stage, trimester by trimester

Each call brings advice for where you are in your pregnancy.

  1. A woman in early pregnancy in a pink saree, smiling with one hand on her belly
    1st guidance call

    1st trimester

    Weeks 1–12

    • Register your pregnancy and have your first check-up
    • Take folic acid every day and eat a healthy diet
    • Coping with nausea and tiredness
  2. A woman in mid-pregnancy in a pink saree, cradling her growing bump with both hands
    2nd guidance call

    2nd trimester

    Weeks 13–27

    • Iron and calcium tablets, and the Td vaccine
    • Ultrasound and blood tests on time
    • Know the warning signs and feel your baby's movements
  3. A woman in late pregnancy in a pink saree, one hand under her bump and one on her hip
    3rd guidance call

    3rd trimester

    Weeks 28–40

    • A birth plan: which facility, and transport (102)
    • Signs of labour, and when to leave for the hospital
    • Breastfeeding and caring for your newborn

Who it's for

Made for mothers, families and health workers

  • Pregnant women

    Women whose pregnancy is registered at a government health facility or with their ASHA receive the calls on their registered mobile number.

  • Families

    Husbands and family members can listen in, learn the warning signs and help the mother get care on time.

  • ASHA & ANM workers

    Timely alerts about the mothers who need a visit, so health workers can spend their time where it matters most.

A healthier tomorrow starts with a caring call

When mothers get the right information and care on time, families and communities grow healthier and stronger.

  • Healthier mothersFewer complications during pregnancy
  • Stronger childrenBetter birth outcomes and healthy growth
  • Early detectionHealth risks spotted in time
  • Confident familiesPeace of mind at every stage
A happy mother in a pink saree holding her smiling baby
  • Government initiative
  • Shared only with your health worker
  • Hindi & English
  • Guidance, not a diagnosis

FAQs

Questions families ask

Simple answers about the calls, your ASHA and your privacy.

01Who receives calls from HelloMaaAI?

Pregnant women whose pregnancy is registered with their ASHA or health centre, on the mobile number given at registration.

02Do I have to pay for the calls?

No. Calls from HelloMaaAI are free for mothers.

03Does HelloMaaAI replace my doctor or ASHA?

No. HelloMaaAI gives guidance and awareness. It always encourages regular check-ups and works alongside your ASHA, ANM and doctor.

04What does my ASHA get to know?

Only what she needs to help you: warning signs you mention, missed check-ups, and your pregnancy week. Your information is shared only with the health workers looking after you.

05Which languages does HelloMaaAI speak?

Hindi and English. You can switch between them during the call.

06Do I need a smartphone or the internet?

No. HelloMaaAI calls you as a normal phone call, on any mobile phone.

Have a question about your pregnancy? Ask it on your next HelloMaaAI call. No question is too small.

In an emergency, call right away

Heavy bleeding, fits, severe pain or a very high fever: call the free ambulance, or go to your nearest health centre.

108Ambulance 102Mother & child transport